- Norvell recently took aim at Sanders over his trademark cap-and-shades attire
- Sanders’ line of custom glasses have skyrocketed in sales since the bust-up
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Deion Sanders has cashed in on his feud with rival Colorado coach Jay Norvell after his line of custom sunglasses racked up $1.2million in sales on Friday alone.
Ahead of Saturday night’s grudge match between the two teams, Colorado State coach Norvell sparked controversy by aiming a dig at Sanders over his trademark cap-and-shades attire.
‘I sat down with ESPN today. I don’t care if they hear it in Boulder. I told them, I took my hat off and I took my glasses off,’ he said on his weekly radio show. ‘I said when I talk to grown-ups, I take my hat off and my glasses off. That’s what my mother taught me.’
Sanders’ responses to the jibe have gone viral in recent days, with ‘Coach Prime’ first handing out custom sunglasses from his Blenders line to his entire team in a hilarious video on the eve of their rivalry matchup against Colorado State.
He then went on to stress that while the CU-CSU game was undoubtedly ‘personal’, the opposite side also ‘don’t realize they just helped me with business.’
Deion Sanders has cashed in on his feud with rival Colorado coach Jay Norvell this week
Norvell sparked controversy by aiming a dig at Sanders over his usual cap-and-shades attire
Since the fallout, Sanders’ line of custom Blenders glasses have skyrocketed in sales
One day later, the 56-year-old continued to play on his beef with Norvell by handing out sunglasses to Shannon Sharpe, Stephen A. Smith and Molly Qerim during a Friday appearance on First Take.
The Boulder crowd erupted as Sanders, incidentally wearing sunglasses, handed out his frames to the on-air crew. Many of the students also had shades on in support of Sanders.
And according to sports and business expert Joe Pompliano, Sanders’ line of custom shades raked in an astonishing $1.2m on Friday amid the saga.
Eyewear company Blenders sell the custom glasses in a range of different colors, all of which are priced at $67.
On Thursday, Sanders had apparently been made aware of Norvell’s comments, and used it as ‘ammunition’ for his players.
‘I’m minding my own business, watching some film trying to get ready, trying to get out here and be the best coach I can be,’ he said. ‘And I look up and I read some bull-junk that they done said about us,’ he told his players on video.
Sanders handed out his custom glasses to the ESPN First Take panel on Friday afternoon
He also gave his Buffaloes team a pair of his Blenders frames in a video released on Friday
‘Why would you talk about us, when we don’t talk about nobody? All we do is go out here, work our butts off and do our job on Saturday. But when they give us ammunition…
‘It was just gonna be a good game, but they done messed around and made it personal,’ he said, with his players finishing his sentence and saying the final word.
Sanders’ son, Shilo, reacted to Norvell’s comments as well on the ‘Pat McAfee Show.’
‘Bruh, why do they do this to themselves every week?’ he asked.